So as you may know, I was a big fan of the new ASUS ROG Swift PG278Q. For those who aren't familiar with it, it's this 27" 1440p 120Hz+ beast with Displayport and GSYNC and etc. It is absolutely beautiful, as you can see:
Now the problem is two-fold. One is that it's a TN display. I consider that a tradeoff. You get lower image quality, for a faster and more fluid panel. And it's a native 8-bit panel, instead of the traditional 6-bit TN's. This one fact I can try to overlook. However...the main issue, is that the monitor is being released with a heavy Matte panel. So you go from an IPS or PLS glossy display currently, with rich vibrant colours, to a matte TN display.
That's a complete no-go for me. So I posed a question to Asus. The first thing they replied with is general marketing BS:
"Based on the feedback of ownser of IPS/PLS and TN panels we have produced the majority of users have not had negative feedback about the Polarizer used ( and generally are not even aware of it ). "
Now...you'd think that he's saying people like us have barely even noticed the matte polarizer used. But he doesn't mention users of Glossy displays. He only mentions IPS/PLS/TN users. They may have surveyed only people who have Matte displays. Either way I still don't buy it.
He then goes on to compare the difference between Matte and Glossy displays with PWM lighting preference, as you can see here:
"All in all this something specific to users and does not have a consistently present level of feedback across the majority of users. This similar to how many users are not bothered by PWM flicker but there are some users very sensitive to it. As a whole feedback on the current type of AG Polarizers has been solid with minimal negative feedback."
When I mentioned that the screen being both TN and having a Matte Anti-Glare filter will discourage many people who have purchased the various current gen 1440p overclockable displays from moving over. He replied:
" From a volume perspective that quantity of user transitioning form those other monitors is very small and not representative of the majority of the market."
That response seems odd to me as currently, those users (us), happen to be the majority of the $500+ 1440p gaming monitor market. Which is who they are obviously targeting with this monitor. Your average joe blow doesn't spend $800 on a monitor. And people who do spend $800 on a monitor, often have a lot of money invested in their computers. We are enthusiasts. And we care about things like glossy displays.
So at this point I make a recommendation to at least do a limited run of Glossy displays that would be available only through a limited number of channels. He gives me a rather odd response regarding it:
"As to your recommendation of running concurrent models this is complicated as it requires double the investment in the initial design and development and validation. As such it is not a realistic approach. As of now the SWIFT will come with AG Polarizer that i feel confident the majority of users / gamers will be satisfied with. "
I have no idea how they run their business and how they handle development. But we've been dealing with monitors in the same housing, using both glossy and matte ag coatings with no issue. That should be the only difference in the builds. However, they don't seem to see it that way.
So in conclusion...as excited as I was for this display...I am going to have to pass. From what I understand, Nvidia will be designing a displayport gsync board for our LG panels. So there should be an option to upgrade our displays in the future. I had been ready to proclaim the ROG Swift monitor the new king of gaming displays. But due to its price point, and rather severe reduction in image quality due to the use of a TN panel, and a heavy Anti-Glare coating, it will have to remain a "Don't Buy" in my books so long as plans for a GSYNC board for our monitors don't get scrapped.
Thank you, Asus, for making a Niche product (due to the price) while ignoring what the majority of people who have been buying these types of displays at this price point want.